May 15, 2024
It is more or less universally accepted that every business needs to have a website in today’s digital society. However, having a website and getting your website noticed are two entirely different things! With over 250,000 new websites launching daily from businesses and individuals, the internet is awash with digital clutter! If you want your business to stand out, you need to rank on the first page of Google for keywords relevant to your business. This takes a lot of time and expertise, so it is worth working with an internet strategy consultant to develop a bluedress INTERNET MARKETING® Google visibility plan.
Let’s examine a few of the techniques an internet strategy might use to help push your website up the Google Search rankings.
When Google ranks websites, they are not looking for just any website. They are looking for the most relevant website pages that will suit specific search queries. That means your website needs to target keywords relevant to the search queries your target market is most likely to use to find your business. Every page on your website must clearly target a specific topic and provide relevant information to visitors. The websites that rank highest in Google Search results are those that have the most relevant and up-to-date information or answers that consumers are looking for. When you work with an internet strategy consultant they will do in-depth keyword research to identify high-volume relevant keywords to suit your business. Once the best keywords have been identified, they can be used in the content, PPC ads, and the metadata of your web pages.
Google Search rankings are constantly changing as Google continuously crawls the internet adding new pages to their index or updating the data relating to existing pages in the index. If you want to boost the Google visibility of your website, it is important to take steps to make it easy for Google to crawl. That means understanding what Google is looking for and making it easier for them to index your website and retrieve pages for search results. Some of the steps your internet strategy consultant might take include:
If you have not already incorporated a blog on your website, this is something that an internet strategy consultant might suggest, as it is one of the best ways to increase your website’s organic reach. One of the many ranking factors that Google uses is how often fresh content is added to your website. A blog is the perfect way to ensure a regular flow of new content for your website. It also gives you an opportunity to dig deeper into important topics with longform content which helps to position you as an authority on the topics you are targetting with your keywords.
While Google is crawling the internet, they are reading and categorizing the websites they discover. As previously mentioned, it is important to make your website as easy as possible for Google to crawl it. A great way to do that is by submitting your business to Google Maps via a Google Business listing. It is easy enough to achieve this: create a Google Business account and then find your business on Google Maps and claim it. Easy as pie! However, it gets a little more tricky when you complete your profile, ensuring it is optimized for Google to crawl. An internet strategy consultant can help you get the most from your profile.
Content is one of the most important elements of any website. However, it is so much more than simply writing about your keywords. The content you produce must be high quality and educate, entertain, and engage your target audience. If you want to rank higher on Google, quality is more valuable than quantity. Take the time to deep dive into your topics and answer the most frequently asked questions. Did you know 8% of all Google Search queries are phrased as questions? You can help to increase engagement and hold visitors’ attention by incorporating visual media like images and videos. When you focus on producing quality content, you will naturally rank higher on Google’s search engine results page. Talk to an internet strategy consultant about developing an editorial calendar of relevant topics and keywords to target.
--
To Your Best Online!
--
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
865-378-7712
bluedress INTERNET MARKETING® provides research-proven digital strategies and powerful marketing ideas. Our strength is full service, turn-key implementation. Creating multiple digital channels and strategies to help grow your business!
©2024 bluedress INTERNET MARKETING®