Mar 13, 2023
If you have been around the internet for a while, you have likely heard the phrase ‘Content is King’ more than once. It is one of the cornerstones of internet marketing and search engine optimization (SEO). However, in the course of our work as an SEO agency in Knoxville, we have learned that not everyone understands what exactly the phrase means. Creating large volumes of content will not automatically give your domain authority. It may not help your SEO efforts, especially if you are making some of the most common mistakes with your content marketing strategy. Let’s take a look at some of the common content marketing myths that you need to move on from.
One of the things we recommend as an SEO agency in Knoxville is using content marketing to build credibility and position yourself or your brand as an authority in your niche. However, there are an alarming number of people who think that it is something that happens automatically as soon as you start publishing content. In a society that is always looking for the next viral sensation, people will publish a single article and expect to wake up famous! Unfortunately, that’s not how it works! Building online authority takes time and effort, but the payoff makes it worthwhile in the long run. It is important to consistently produce and publish high-quality content if you want to be considered an authority and a reliable source of information in your industry.
It is important to make sure that the content you distribute is offering value. Quality is far more important than quantity when it comes to content marketing. Sometimes, when you publish a successful article on your website, it is easy to think that the next step is to keep churning out more and more content to replicate that success. However, this can often have the opposite effect. With your focus on producing at quantity, sooner or later, you forget about quality. If you are putting out low-quality content that is poorly researched and potentially full of errors, then it will not only have a negative impact on your credibility but also on your website’s rankings. Many people are unaware that one of the many ranking factors that Google uses to determine rank is that content is helpful. It is much more valuable to your brand if you produce thoroughly researched content at less frequent intervals to cement your reputation as an expert in your field. Work with an SEO agency in Knoxville to develop an editorial calendar that addresses the needs of your target audience - or you can even outsource the writing to them to lighten your load.
With technology constantly evolving, there are an ever-increasing number of ways that you can automate tasks within your online marketing strategy. Some of these automations are huge time savers and should absolutely be incorporated. However, not everything can - or should - be automated. As an SEO agency in Knoxville, we take a psychology-based approach to internet marketing and know there is no substitute for human interaction. For example, we are seeing a growing rise in AI technology that allows you to produce content in just a few clicks, but while this may be passable, it is always apparent that it was machine written. When it comes to producing content you know will resonate with your target audience, it takes a creative content specialist to craft content with all of the nuances that human readers will connect with.
Your sole purpose in investing in internet marketing is to make more sales, right? Otherwise, why would you hire an SEO agency in Knoxville? However, the important thing to remember is that consumers don’t want to be bombarded with sales pitches 24/7! If you are writing content with advertising in mind, then it is not going to engage your audience. Promotional content is off-putting for many consumers. You need to have something of value to offer your audience. Is the content you are putting out educational, entertaining, or evocative? If not, it is time to revise your editorial calendar.
One of the worst mistakes we see people making online is becoming stagnant. As an SEO agency in Knoxville, we have a finger on the pulse of online communication. Even as we jump on the latest trends, we are already scanning the horizon for the next development in the industry. There is an old saying that ‘if it ain’t broke, don’t try to fix it.’ However, this is not always true. Your current content strategy might be working in the sense that you are generating traffic, and maybe you have made it onto page one of Google. However, you will not achieve new goals if you are not moving with the times. Incorporating new techniques alongside your tried and tested ones could be the thing that elevates you to the top of the rankings. That’s why it is important to work with a forward-thinking seo agency in Knoxville that can help you stay one step ahead of the competition.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.