Dec 23, 2024
It is now widely accepted by everyone that if you want to do business in 2024 and beyond, you need to have a website! However, with over one billion websites on the internet, you can't just have any website; you need one that stands out from the crowd and gets your business noticed for all the right reasons! With over 90% of online browsing sessions starting with a Google search, the best way to get your website seen is for it to rank on Google. The question is, what can you do to make that happen? Working with an internet strategy consultant like bluedress INTERNET MARKETING® is a great place to start. Not only do we build beautiful custom websites that will engage your visitors, but we also optimize them for maximum Google visibility.
Let's take a look at some tips from an internet strategy consultant that will help improve your website's Google Visibility.
As an internet strategy consultant, let us share one crucial piece of information with you. Google is looking for more than just good websites; it is prioritizing relevant websites. That means you need to provide content that is relevant to the keywords that you are targeting. Each page of your website should target a specific topic that is valuable to your target audience. This means you will need in-depth keyword research to determine which keywords you should optimize for. Don't be tempted to throw in a large number of keywords, hoping that some of them will stick. If your website is optimized for a keyword, but Google feels your content is irrelevant, your site will be penalized in the rankings. Getting the right balance of keywords to target can be tricky, but working with an experienced internet strategy consultant can help.
Have you ever wondered how Google finds the websites it lists in the search engine results pages? The simple answer is that it has bots that continuously crawl the World Wide Web, indexing new pages and updating existing ones. If you want improved Google visibility, you need to structure your website to make it as easy as possible for these robots to crawl your pages and learn everything about them! Some of the techniques an internet strategy consultant will suggest include:
If you have been dabbling in online marketing for a little while, you will likely have already come across the phrase 'content is king'! This is something that holds true as much today as when it was first coined by Bill Gares in 1996. Google wants quality content that offers something of value to visitors. As an internet strategy consultant, we advise our clients to think about their target audience's questions or challenges and then produce content that provides an answer. Good quality content can't be stuffed with keywords, but it should be relevant to the ones you are targeting. Before publishing a piece of content on your website or social media platforms, ask yourself this: Does it educate, entertain, or evoke emotion? If the answer is no, then you should revisit the topic and create more in-depth content that will be valuable to your audience. Try not to focus on writing content that will rank and instead focus on content that will resonate with your reader. If you can achieve that, the ranking will take care of itself more or less!
Content isn't just about written words; the images you choose matter too - more than you might think! You need to choose high-quality, engaging images that are relevant to your content. Not only that, but you should work with your internet strategy consultant to optimize them for maximum ranking opportunities. Here are some of the techniques you might want to use:
A great way to make your website more visible on Google is by encouraging visitors to share your content with others. Use eye-catching images and compelling titles, and make sure you are covering relevant topics that will be popular on social media. The more people share your content, the more widespread your reach will be, indicating to Google that your site is a valuable resource that deserves higher rankings.
In today's digital age, having a website is just the starting point for any successful business. However, ensuring that your website stands out and ranks on Google requires strategic effort and expertise. Every step plays a crucial role in boosting your website's visibility, from targeting the right keywords to structuring your site effectively, creating high-quality content, optimizing images, and encouraging social sharing. Partnering with an experienced internet strategy consultant like bluedress INTERNET MARKETING® can help you navigate these strategies with precision. With the right guidance and a well-optimized website, your business can not only compete but thrive in the competitive online marketplace. Let your website become your most powerful marketing tool!
To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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