Online Marketing Trends to Watch in 2023

Dec 14, 2022

As we race towards a brand new year, it's a good time to reflect on your internet marketing strategy and consider which parts have worked well for your business and which need to be revised. Even if your internet marketing strategy has succeeded in 2022, you may want to make changes since the online arena is constantly evolving. You need to look ahead to upcoming changes and the latest trends to ensure that you are staying ahead of, or at least in step with, your competitors.

With that in mind, here are a few online marketing trends you need to watch in 2023.

1 - Google Wants More Helpful Content

If you have been working online for as long as we have, you probably remember the old days when content was stuffed full of keywords in the hope of ranking on Google. However, those days are long gone! Consumers today demand quality content, and Google agrees! In August 2022, Google launched the 'helpful content update' to fill search results with useful content written by people for people to consume. No more keyword stuffing spun by bots. If you want your content to rank on Google, it needs to be educational, entertaining, or able to evoke emotion. If it doesn't already, your internet marketing strategy should focus on high-quality content that answers questions and resolves the problems your target audience faces daily. Quality is more important than quantity, so even if you have to reduce the amount of content you produce to put the time and effort into more valuable content, the payoff will be more significant.

2 - Personalization Will Be a Priority

It's no secret that the internet is overcrowded! With approximately 250,000 new websites created daily, your internet marketing strategy must emphasize standing out from the crowd. A great way to do this is to prioritize personalization when communicating with your audience. It has become common practice to address contacts by name during email marketing campaigns. Still, there are other ways to use personalization to take your internet marketing strategy to the next level. Just a few of these examples include:

  • Curated content based on individual interests
  • Personalized vouchers or discounts based on past purchases
  • Communications timed to go out at times consumers will be online

Most consumers today are 'time poor' and likely bombarded with marketing all day long. Taking the time to ensure yours is personalized and relevant to them makes it much more likely they will respond positively.

3 - Vertical Video Will Be Valuable

Instagram Reels has been pushing to rival TikTok lately. As we move into 2023, more businesses will focus on vertical video content that can be used in Tik Toks, Facebook Stories, and Instagram Reels.

Bonus Tip! TikTok has been one of the fastest-growing social media platforms for a long time, and some business owners have already hopped on the trend. In 2023, consider adding TikTok to your internet marketing strategy. If you do, here are a few tips for success!

  • Prioritize Engagement - What is going to get people to follow or comment?
  • Put Effort into Hashtags - TikTok delivers videos to users based on their interests, so using the appropriate titles and hashtags can help your account to reach the right audience.
  • Choose The Right Audio - Have you ever noticed how scrolling on Tik Tok every other post uses the same audio? Pay attention to the trending audio on the platform and use them for your own content.

4 - Live Streaming Gets You Noticed

In line with the increasing popularity of vertical video formats on social media, we expect continued growth in live streaming as we move into 2023. There are so many benefits associated with using live streaming as part of your internet marketing strategy, including the following:

  • Direct, real-time interaction with your audience
  • Creating an online buzz around scheduled live streams
  • Streaming on most platforms, including Facebook, TikTok, and YouTube, is FREE.

In recent months, especially on TikTok, there has been an increased interest in selling products online during a live stream in what is the next evolution of TV shopping channels. This can also work very well in conjunction with online Influencers.

5 - Sustainability & Social Responsibility

This next trend that will continue into 2023 is one that you might not immediately associate with your internet marketing strategy, but it is becoming increasingly important. Now more than ever, consumers consciously choose brands that address their business's environmental and social impact. For example, they look for companies that use recyclable materials, support charitable causes, or source sustainable ingredients and materials. If your business does any of these things, you can use that as part of your internet marketing strategy to inform your audience. A word of caution is needed here - don't be tempted to engage in 'greenwashing.' You must actively participate in eco-friendly practices to claim that you are. This is misleading and is not only unethical but could also damage your reputation when discovered.

These are just a few trends you should keep track of as we move into 2023. If you need help incorporating any of them into your internet marketing strategy, get in touch with bluedress INTERNET MARKETING® today.


To Your Best Online!

Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.