Jan 06, 2025
When it comes to building a new website for your business, a great deal of focus is placed on design, content, colors, and all of the other aesthetic aspects. You may also have discussed keyword strategies and SEO with your internet strategy consultant. However, we often don't hear much about what happens once you are ready to launch your new website! After the excitement of planning a new website, once the launch button is hit, it can feel like a letdown! There are no fireworks and no sudden influx of traffic. That doesn't mean your website is a failure. When it comes to online marketing, your internet strategy consultant will tell you that it can take 30 to 90 days to start seeing results.
With this in mind, let's look at what happens next following the launch of your new website and how you can plan for a successful launch.
Once your website goes live, you must inform your customers and followers! It is a good idea to plan some launch announcements with your internet strategy consultant ahead of time. You could do an email campaign for your current mailing list or promote the new website launch on your social media platforms. If this is your first website rather than an upgrade, consider offering an incentive in the first few weeks for people to sign up for your mailing list. Examples could be a discount voucher or an ebook download.
Your website isn't something that you launch and then forget about. It needs constant attention to keep everything running smoothly. Browsers are continually updating, so it is important to ensure that your website remains fully compatible with any changes made so that it displays perfectly for everyone. Your server will also need regular maintenance to keep it running smoothly and free from junk files that sometimes accumulate over time. We advise a monthly maintenance plan with your internet strategy consultant, including regular cleanups, software updates, and other quality checks to ensure your website remains in great working order. At bluedress INTERNET MARKETING®, we offer a comprehensive maintenance plan for our clients that includes a variety of tests and maintenance tasks, including the following:
When your website goes live, your internet strategy consultant should install Google Analytics and Google Search Console in order to gather data about your website visitors. This data will provide valuable insights that help you to understand your audience, measure your website's performance, and optimize your online presence. Your internet strategy consultant can use this data to make adjustments to your online strategy based on visitor behavior, bounce rates, and other factors.
It's not enough to have a website - it also needs to get noticed! That means it needs to rank on page one of Google! The first result on Google search results gets around 27.6% of the traffic, so the higher up the page you appear, the more people will see your website. So, the question is - how do we make that happen? Google uses approximately 200 different ranking factors to determine search results. That's why working with an internet strategy consultant is essential. Using a combination of on-page and off-page SEO techniques, you can improve your website's chances of appearing higher in search results by making it more appealing to bots that crawl the internet and look for relevant information. If you want to increase your chances even further, ask bluedress INTERNET MARKETING® about our unique Google visibility techniques.
At bluedress INTERNET MARKETING®, we go beyond creating websites—we craft opportunities for success! For over 17 years, we've been at the forefront of developing top-tier, custom-coded websites that stand out from the competition. As pioneers in web design, we continue to push boundaries. In 2023, we introduced our innovative Starship program—a powerful solution designed to propel your website straight to Page One of Google. Our mission is simple - to help you achieve organic, first-page rankings on Google!
Launching a new website is an exciting milestone, but it's only the beginning of your online journey. From announcing your launch and implementing regular maintenance to gathering critical data and optimizing for Google rankings, every step plays a crucial role in your website's success. By partnering with a dedicated internet strategy consultant and leveraging tools like Google Analytics and effective SEO techniques, you can turn your website into a powerful marketing tool that attracts and engages your target audience. At bluedress INTERNET MARKETING®, we're here to support you every step of the way with customized strategies and innovative solutions to help your website reach its full potential. Ready to make your website shine? Let's get started today!
To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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