Jun 23, 2025
When it comes to driving traffic to your website and turning visitors into customers, ranking high on search engines like Google is essential. But strong rankings don't happen by accident—they start with the right keyword strategy. Whether you're a small business owner or managing a growing brand, identifying the right keywords can make or break your online visibility. That's where working with an internet strategy consultant can be a game-changer. From uncovering high-value search terms to creating content that matches user intent, a consultant can help you build a foundation for sustainable SEO success. In this blog post, we'll walk through the essential steps to choosing the best keywords—and optimizing your content to compete in today's search-driven marketplace.
The first step in ensuring your website ranks well on Google and other search engines is to choose the most relevant keywords to target. There is much more to this than just plucking keywords you think people will search out of thin air! It is crucial that you carry out in-depth keyword research to choose keywords that are relevant and that are what your target audience is actually searching for! An internet strategy consultant in Knoxville, TN, can help you select the best keywords for your business.
Once your internet strategy consultant has narrowed down your list of keywords to the most relevant options, consider each one in turn and evaluate how valuable it will actually be to your business. Getting your website to the top of Google’s first page is only half the battle—you also need to compel users to click your link so that search traffic turns into real sales. For example, if you own a jewelry store in Knoxville, ranking in position one for 'hair accessories in Knoxville' is not going to bring in any new customers if you don't stock hair accessories! Instead, you should invest your time in targeting keywords more relevant to the products you actually stock.
Knowing which keywords you want to rank for is a great start—but now it's time to think about what Google actually prefers to rank. Search intent is a huge part of the Google algorithm, so the content you are publishing needs to satisfy what users are looking for when searching for your target keyword. Your content needs to be educational, entertaining, or evocative. It has to offer something of value while also being relevant to your keywords. This is where working with an internet strategy consultant can be valuable. They can help you to determine the search intent of your target demographic and advise on the content that is likely to satisfy their needs.
Generating a steady stream of content for your website that targets your keywords and satisfies the search intent of your target audience can be a challenge. It is important not to fall into the trap of being repetitive with your content. Look for relevant subtopics that you can cover to give you more opportunities to create high-value content that will help your website to rank. Google understands subtopics and will still rank those pages for the same target keywords as the parent topic. Work with your internet strategy consultant to create a content calendar that is going to cover a complete and comprehensive source of information on your key topic and its associated subtopics.
There are currently over 1.3 billion websites on the internet. No matter what you are going to write about, there is someone else who has already written it! Instead of contributing to the digital clutter online with another generic blog post on the same topic, start digging a little deeper and come up with a fresh approach —or a fresh perspective that hasn’t been overused or worn out! Not only will Google be satisfied by the unique content that satisfies user search intent, but your human visitors are also going to be more engaged with your content, meaning they will stay on your website longer, giving you more opportunities to capture a sale. The unfortunate truth of the internet is that most content creators are lazy. If you can commit to spending a little extra time researching your topic and drawing on your own experiences in your industry, you will be able to produce a higher caliber of content that is sure to resonate with your audience. Of course, if you cannot find that extra time, or you aren't a great writer, your internet strategy consultant can help produce engaging content on your behalf.
Writing great content is only part of the battle; you also need to work on your on-page SEO to make sure your content is going to resonate with Google as well as your human readers! As an internet strategy consultant, we recommend this streamlined checklist to boost your content's online visibility:
Choosing the right keywords and creating content that aligns with your audience's needs takes time, research, and a clear strategy. By evaluating keyword ROI, focusing on search intent, exploring relevant subtopics, and bringing a fresh perspective to your content, you can dramatically improve your website's performance in search results. Don't forget that effective on-page SEO ties everything together—ensuring both users and search engines reward your efforts. If you're not sure where to begin, or you simply want expert guidance to save time and boost results, partnering with an experienced internet strategy consultant can help you build a smarter, more effective SEO strategy that delivers real growth for your business.
To Your Best Online!
--
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
865-378-7712
bluedress INTERNET MARKETING® provides research-proven digital strategies and powerful marketing ideas. Our strength is full service, turn-key implementation. Creating multiple digital channels and strategies to help grow your business!
©2025 bluedress INTERNET MARKETING®