Simple Tips to Build Your Internet Marketing Strategy

Nov 16, 2022

When it comes to getting your small business attention online, it is essential to have a solid internet marketing strategy. However, this can be very complicated, and it is easy to feel overwhelmed if you are new to online marketing. With that in mind, we have put together a few simple tips to help you build an effective internet marketing strategy.

1 - Start By Setting Your Goals

Establishing your goals at the start of your internet marketing strategy would be best. This will shape the direction you take and which techniques will be the most effective for you.

The first step is to determine what you want to accomplish with your marketing efforts.

Some suggestions of goals to work towards might include:

  • Making more sales
  • Raising awareness of your brand
  • Driving more traffic to your website
  • Cultivating an email marketing list

Setting smaller goals to help you move toward your long-term goals is always more effective. Setting reasonable and attainable goals can help you to stay motivated. If you aim too high, you may feel deflated when you don’t achieve your goals as quickly as you might hope! Start off small. For example, aim to get one more lead this week than you did last week and build from there.

2 - Frame Yourself as a Credible Expert

One thing you need to know about the internet is that it is littered with content, and not all of it is good! It is now easier than ever to set up a blog and start posting content. However, only a tiny portion of content published daily is high quality. So how can you stand out in the crowd? Use your internet marketing strategy to position yourself as an industry leader. Take the time to research what problems your target market is facing and produce content that solves them. When you consistently post content that offers value, you and your brand will become known as a trusted resource in your niche. The content you create doesn’t need to focus only on your own products and services. If you want to be seen as an expert in your field, you should also research trending topics in the industry and offer your own insights and opinions on them. You may also want to look at producing guest posts for high-authority websites within your niche to raise your profile further. Just remember, when it comes to content, quality and consistency are more valuable than quantity, so take your time to produce well-researched quality content that provides credible information to your audience.

3 - Is Your Website Optimized?

It is worth spending the time to produce the high-level content we just talked about, but if no one sees it, then it is pointless. This is where SEO comes into play. Your website must be properly optimized to bring in traffic. There are many ways to SEO optimize your website, and many can be complicated. We recommend working closely with an internet marketing strategy consultant to help your website work for you. However, one small step you can take is to ensure that you incorporate relevant SEO keywords into your content. These should be the words and phrases your target audience will most likely type into a search engine to find your business. You should also make related posts on social media using those exact keywords to help increase the reach of your content. This is only scratching the surface of what can be done to optimize your website for better search engine visibility.

4 - Learn the Basics of Internet Best Practices

When it comes to your internet marketing strategy, there are several key points that you need to hit to make the most of your online presence. These are considered the best practices of internet marketing. Following these over some of the less scrupulous tactics will protect your website from being penalized by Google.

Some of the most important practices include:

  • Use keywords to boost SEO, but keep your content consistent with them! Your content needs to be unique, entertaining, and educational.
  • Your website needs to be easy for visitors to navigate with clear call-to-actions and have a mobile-friendly design.
  • When it comes to social media, you cannot be overly promotional! Stick to the 1 in 5 rule, which means only one post in every five should be promotional!
  • If you utilize email marketing in your internet marketing strategy, you cannot use words that are considered spammy, such as FREE, and you must offer an unsubscribe option.

5 - Don’t Get Burnt Out

The internet marketing strategy techniques we have shared here are a tiny sample of the work needed to help your brand stand out in the digital clutter. However, it takes a lot of experience and trial and error to learn all steps, and many small business owners end up getting burnt out trying to do everything. It takes a village to raise a website to be the cream of the crop. You don’t have to do this alone. When you work with bluedress INTERNET MARKETING® you get an entire team of industry experts in your corner. You can get back to what you do best - running your company. We’ll take care of your online!


To Your Best Online!

Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.