February 21, 2022
Social media marketing is constantly evolving, and you need to be ready to experiment with the new trends if you want to stay on top of your game. Social content is consumed quickly, and what your audience responded well to 6 months ago is not necessarily what they want to see today. With that in mind, let’s take a closer look at some of the social media marketing trends that are likely to be big in 2022.
Thanks to the meteoric rise of TikTok and Instagram Reels, short-form vertical video content has become incredibly popular. More people access social media on mobile devices, so the vertical format is the best fit. Video content has always been more engaging than other social media marketing, increasing storytelling and driving traffic. Over the past 12 to 18 months, a growing number of brands have been using video content to connect with their audiences on a more personal level, and this is likely to continue throughout 2022.
Not convinced about the value of video content as part of your social media marketing strategy? Check out these eye-opening statistics!
PRO TIP! 430 million people are deaf or hard of hearing, and 85% of Facebook videos are watched without sound. Adding captions will make your video content more accessible.
Who doesn’t love a good meme? In the past, businesses wouldn’t have dreamed of using memes, but that has changed over the last few years as brands try to be more approachable and show a human side. In fact, memes have become so mainstream that in 2021 the Met Gala actually partnered with popular meme account Saint Hoax as their official meme correspondent to cover the event on social media! Memes will be more popular than ever in social media marketing in 2022, with brands making use of them to connect with their audiences in a more relatable way. It’s also a great way to join trending conversations!
LinkedIn has often gotten the raw end of the deal when it comes to social media marketing. It's incredibly underrated as a social media platform, mainly because it is very much a B2B platform. Many brands don’t put effort into a LinkedIn account or business page because they are focused on reaching consumers. This is a good choice for consumer-only brands; after all, part of a successful social media marketing strategy is knowing who your audience is and where they spend time. However, if you market to other businesses, 2022 may be the year you want to give LinkedIn a chance. Over the last few years, we have begun to see the emergence of LinkedIn influencers! With fewer opportunities to network or speak face to face in recent years, many are turning to the internet to share their knowledge, and LinkedIn is the ideal place for speaking to fellow professionals. If you want to position yourself as a credible expert in your field, consider spending some time growing your LinkedIn presence both personally and for your brand.
There cannot be any discussion about social media marketing trends without mentioning TikTok! The video-based social media app has blown up over the past year, and it looks set to continue in 2022. With over 1 billion active monthly users, Tik Tok is a platform that businesses can no longer afford to ignore. While many see the app as a timewaster for dancing teenagers and cute pet videos over the past year, brands have begun making their mark on the platform. Even The Washington Post has gotten in on the action! TikTok content can be much more raw and unpolished than other platforms allowing your brand freedom to experiment a little. If you are willing to get creative and make use of the trending sounds on the app, you could land yourself millions of views with minimal effort.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.