December 14, 2021
The year 2021 is coming to a close. Various events in 2021 have impacted online marketing significantly, especially the COVID-19 pandemic. Businesses did their best to adopt the current internet marketing trends in 2021. However, a lot of new internet marketing trends may surface in 2022. Here are the top 5 online marketing trends that you need to keep an eye on in 2022.
You may have already seen or interacted with chatbots or virtual assistants. These prove that conversational marketing is the reality in today’s world of internet marketing. Conversational marketing creates an instant, direct, and personalized connection between brands and customers.
Conversational marketing is available for multiple channels, thus allowing brands to stay connected with their customers across different platforms, devices, and gadgets. The main purpose of conversational marketing is to improve the customer experience, gain more loyalty, and drive higher engagement. Research indicates that almost 42% of people make use of conversational marketing tools for making a purchase online.
Customers love the personal touch and this will continue to be an important trend in 2022 as well for businesses and brands to stand out in the market. Businesses need to create personalized content, emails, product offers, etc.
It is found that personalization improves the customer experience by 64 percent and increases the conversion rates by 63 percent.
The famous brand ‘Cadbury’ launched a video marketing campaign that matched a dairy milk flavor based on the users’ data collected from the Facebook profile, interests, age, location, and other factors. This campaign generated a conversion rate of around 34 percent and a click-through rate of 65 percent, thus proving the fact that personalization works.
Video marketing is a powerful internet marketing technique and is there to stay not just in 2022 but at least for a good 5 – 10 years. Most think that video marketing is all about YouTube. However, this is not true.
Video marketing could be creating a live broadcast for various social media networks like Facebook, Instagram, and others. It may also be in the form of podcasts.
Testimonial videos, product videos, company culture videos, and many others can be effectively used in video marketing.
Omnichannel is not something new. However, it is still as fresh as it was in 2020. Omnichannel marketing is a type of internet marketing strategy that involves the use of multiple platforms such as email, social media, mobile apps, blogs, and others to keep the customers engaged and increase brand loyalty. The target audience is not just limited to one particular channel. Hence, businesses and brands must deliver a consistent message on various channels and focus on deep market penetration.
Artificial Intelligence (AI) in internet marketing is set to become more powerful than ever before in 2022. Out of every 1,000 companies in the United States, almost 52 percent of them have already accelerated the AI adoption plans. Without AI in internet marketing, businesses and brands would already be losing out on keyword recommendations, predictions of customers’, analyzing customer behavior and search patterns, automated web traffic reporting, and many others.
To find out more about how you can adopt the upcoming internet marketing trends in 2022 in your business, an expert and experienced internet marketing company can help you.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.