Top Reasons Why Your Business Needs a Custom Website

August 24, 2021

Has your business been running successfully for many years without a website?

If the answer is yes, one of the first questions that would come to your mind is: ‘Why do I need a website when my business has reached this far without one?’

It is great that your business has become successful without having a website. Congratulations! However, it may not be the same in the future. In today’s digital and mobile world, customers are becoming increasingly tech-savvy and want businesses to have an online presence for them.

Did you know?

  • 81 percent of customers first check out a business or brand on Google before making a purchase.
  • More than 56 percent of people don’t rely on or trust a business without a website.

These statistics alone prove why it is crucial for you to hire a website builder in Knoxville to help create your custom website.

There are a couple of reasons we hear all the time from business owners who are reluctant to invest in a new website.

  • Developing a website seems like it would be very expensive
  • Website development requires a lot of investment of time and money
  • The business is doing well already, and I don’t need one

The fact is getting a professional and quality website for your business is not that difficult, and most importantly, you can outsource the work to a third-party website builder in Knoxville. Running your business without a custom website means you are losing out on many opportunities and potential customers. If people feel like you don’t care enough to make an effort online, then they may assume you behave the same way when it comes to your products or services!

Here are the reasons why your business needs a custom website developed by a professional and expert website builder in Knoxville.

Reason # 1: Be accessible to customers anytime, anywhere

No store would be open at 4 am, early in the morning. Most of them have the ‘closed for business’ tag outside their store. Is your business one of them? It is important to keep in mind that the shopping habits of customers have changed. Some people love shopping late at night or early in the morning. Having a website means your business is accessible to your customers anytime, anywhere, 24/7/365 and not just between 9 am to 6 pm. It also means that your business will never be closed for customers.

Reason # 2: Adds the element of credibility to your business

A custom website adds instant credibility to your business. A website is a perfect place to showcase your expertise along with other certifications, awards, and recognition that your business has received. A website helps you to make that all-important first impression in the minds of customers.

Reason # 3: Fading impact of social media

In today’s world, having a presence on various social media platforms is not enough. Every other business has an Instagram page or a Facebook page. In order to attract customers, you need something different, and that is a custom website. It is a fact that social media channels help to boost sales. However, only relying on them can be a big mistake. This is why you need to have a professional website designed by a website builder in Knoxville.

Reason # 4: Save a lot of time for your business

Do you have a team that constantly takes calls from customers, replies to emails, and sends quotations? Does communicating with potential customers take too much of your time? Having a custom website designed and developed by a reputed website builder in Knoxville can solve this problem by providing answers to some common questions and queries of customers. This time saved can be invested elsewhere by you in doing something more productive.

Reason # 5: Leverage the power of Google

A well-optimized custom website created by a top website builder in Knoxville will help your business rank higher on the Google search results page. This will make your business visible to more online users. A custom website that is search engine optimized can place the business in front of thousands of potential customers without investing much.

Considering the reasons and the benefits offered by website development, it makes sense for you to hire an expert and experienced website builder in Knoxville and invest in a custom website as soon as possible.


To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.