November 08, 2021
Have you ever found yourself reaching for a smartphone while watching a movie to figure out where you have seen one of the actors before? Maybe you have had a sudden desire for Mexican food and grabbed your phone to find out where the nearest restaurant is to satisfy the craving? If so, then you have experienced what is known online as a micro-moment!
Google defines micro-moments as what happens when a consumer automatically reaches for a mobile device to act on a need. They may want to learn something, buy an item, find somewhere local to them, or answer a question. It is a search with a strong intent behind it and a moment when decisions will be made.
As an internet marketing company, we often help our clients to offer the best possible consumer journey. That means we need to serve up the correct answers when those micro-moments occur for the target market. In general terms, there are four different types of micro-moments:
Marketing for these micro-moments might seem confusing at first. Still, with the help of an internet marketing company like bluedress INTERNET MARKETING® on your team, you will soon be creating consumer journeys that convert. The key is to remember that your product will never be central to your consumer’s life! Instead, you need to make sure that your product is there in the moment that your consumer needs it! You need to be offering something of value in exchange for their attention. That means answering their questions, solving their problems, or demonstrating the skill they need.
Working with an internet marketing company is a great place to start in order to create a content marketing strategy that hits the pain points your target audience is attempting to resolve.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.