April 28, 2022
Your website is one of the most important elements of your online marketing strategy. It is where most of your customers will gain their first impression of your business, so it has to look great and represent your core values. However, any internet strategy consultant can tell you that a successful website is so much more than a pretty facade. A lot is going on behind the scenes that turns your website into an online machine that is built to generate leads!
Let's take a look at some of the things that most successful websites have in common.
What do you want to achieve with your website? If you do not have a clear purpose in mind, then how will your visitors know what to do when they visit? When your visitors pull up your website's home page, they should instantly be able to understand what your business does and what they need to do. Work with your internet strategy consultant to decide your priorities for your website. Some suggestions include:
Never underestimate the power of professional branding for your business. Everything from your domain name to your font choices will reflect on how people see your business. Color choices are also going to be important. Specific colors can represent different emotions, which can vary depending on the culture, so consider who you will mainly be marketing to. You will also need to think about how colors look together and if they will be easy on the eye for your visitors. Your logo is also essential. It should be professional, memorable, and representative of your brand. If you have not yet decided on branding for your business, an internet strategy consultant can advise you on the right choices to attract your audience.
The internet is a sea of digital information, and a great deal of it is inaccurate or unnecessary. If you want your website to stand out from all of the clutter, you need to provide an engaging user experience for your visitors. Your site should be well designed and easy to navigate, but it must also offer valuable content that is educational, entertaining, or engaging.
You could have the most beautiful website design in the world, but if you don't carry out search engine optimization, nobody will find it! Make sure your content is rich in relevant keywords and include good quality backlinks to help your site to rank higher in search engines. Of course, there is more to successful SEO than just those two steps, so you will need to work closely with an internet strategy consultant to develop a strategy. This will include things like content marketing, site loading speed, and more.
Installing Google Analytics on your website is not something that is going to impact your visitors. They will not even know that it is there. However, it is going to be invaluable for you. In fact, as an internet strategy consultant, installing Google Analytics is one of the critical tasks on our website launch checklist! Google Analytics gives you a wealth of data about your visitors. This allows you to see what is working and what might need a little tweaking. You can also check out the demographics of those who visit your website and find out if you are attracting the right audience.
These are just a few of the things going on backstage to help create a successful website that will; help your business to thrive online. There are many more, in fact, we have barely scratched the surface. An internet strategy consultant can help you to navigate the ever evolving world of online and make sure that you stay at the top of your industry when it comes to having a powerful online presence.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.