Aug 31, 2022
What do you think about when you hear about blogging? In our experience as an internet strategy consultant, we have found that many business owners still think of blogging as it was in the 1990s! It is widely agreed that blogging began around 1994 with the creation of Justin Hall's Link.net site. Each entry was a link accompanied by his thoughts regarding the content of that link. It was something of an online journal. Others would soon follow suit and publish their online diaries or personal pages on the internet. It wasn't until 1997 that the name 'blog' (short for weblog) was actually coined. By the early 2000s, blogging had become incredibly popular, but it was seen as an individual activity, not something businesses were interested in doing! That's probably why some business owners are not keen to get involved with blogging today - they still associate it with teenagers keeping an internet diary! However, blogging has come a long way since then, and it is now an essential part of a successful online marketing strategy! With that in mind, let's consider why blogging is vital for marketing and SEO purposes and how an internet strategy consultant can help you incorporate it into your online marketing plans.
Let's start with taking a look at whether or not blogging is still relevant in 2022. Considering that approximately 70 million new blog posts are published every month, the statistics suggest that, yes, it is still very relevant! In fact, it is estimated that 90% of businesses that engage in content marketing have used blogging to market their services in the last 12 months. However, it is important to note that you cannot simply write a blog, publish it and hope for the best! The internet is littered with digital clutter, so it takes more to make your voice heard above the chaos. That's where SEO comes into play. With the help of an internet strategy consultant to pinpoint the keywords your business wants to target, you can create relevant content that will educate or entertain your target audience.
One of the big things about marketing your business online is the need to build brand loyalty and trust. Unfortunately, anyone can purchase a domain name and throw up a website. Some people will use it for unscrupulous reasons, and we have all heard the news headlines about online scammers. Consumers are wary of doing business on the internet, and rightly so! The question is, how do legitimate business owners prove their credibility? One of the best ways to earn trust is to build credibility and position yourself as an expert in your field. Blogging can help you achieve this as long as you put out high-quality content to educate and entertain your audience. If you consistently publish advice and reliable information, you will establish yourself as an authority on your blog's topics. When blogging as a business, you need to implement the "E-A-T Concept" (Expertise, Authoritativeness, and Trustworthiness)! Talk to an internet strategy consultant to determine what topics would be best to cover to keep your blogging and other content marketing efforts relevant to your brand.
Every business marketing themselves online aims to get to the first page of Google Search for their targeted keywords. If you are wondering why this is such an important goal, let's talk figures! Results on the first page of Google get a minimum of 71% of traffic, and Second-page results get less than 6%. In short - if you are not on page one, you may as well not exist in terms of visibility! When they are correctly optimized for search engine visibility, blogs can be an excellent way to boost your SEO. Incorporating keywords into your content, headers, and title will help it rank higher when people search for those keywords. It is also worth noting that the Google algorithm is not only looking for keywords but also wants to see fresh content being published regularly and other sites linking back to yours. Blogging is a great way to satisfy both of those requirements.
With over 1.93 billion websites currently online, standing out from the crowd can be tricky! Creating new blog posts full of content that offers value to the reader is one of the best ways to rise above that digital clutter. When people search for answers and your site comes up on the first page of Google Search, they will begin to associate your brand with finding their solutions. This will help to increase brand awareness, and eventually, instead of hitting Google, those consumers may navigate directly to your website.
When you publish blog content your audience engages with, they will want to return for more of the knowledge you have to share with them. This gives you an ideal opportunity to collect new leads by having visitors sign up for your email list. If your content offers them something of value, they will likely share it with their friends and social media connections, which could generate even more leads. Talk to an internet strategy consultant about developing a content marketing plan that includes blogging and email marketing to help you reach as many potential customers as possible.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.