Why Internet Marketing Still Matters in 2022?

January 25, 2022

We live in a digital world, which has only advanced through the Coronavirus pandemic. We all find ourselves spending time throughout the day watching the latest viral TikTok of dancing dogs or scrolling the newest celebrity gossip on Twitter! This increase in online activity has led to a rise in the number of businesses moving to online commerce. However, it is difficult to rise above the sea of digital clutter, so many of these businesses must turn to an internet marketing company to expand their reach and engagement. An experienced internet marketing company can guide your business through creating a well-thought-through internet strategy with quality content and engaging marketing campaigns – but why does this still matter in 2022?

What is Internet Marketing?

In the most basic terms, Internet marketing means promoting materials, items, or services. Think about that cute sweater you saw on Instagram, those awesome new sneakers in that Facebook ador that fantastic guy you spoke to via web chat that helped you find your latest phone. These are all ways that a business uses internet marketing to drive sales and traffic. There is usually an internet marketing company behind this strategy, and it may also include other techniques such as PPC ads, video content, or email marketing. In the wake of the pandemic, more people took to the internet both for entertainment and as a way to access services while the outside world came to a standstill. This gave an incredible boost to the online world. It is now more important than ever to enlist the help of an internet marketing company to help your business expand rapidly and adapt to the new online world.

Why Use an Internet Marketing Company?

One benefit of having an internet marketing company handling your content marketing is that they understand the constant shifts of social media. They know the best techniques to reach more people in the shortest amount of time. As a bonus, you don’t need to stress about it and can focus on what you are good at, safe knowing that your online presence is in good hands!. Digital marketing plays an imperative role in securing sales through online platforms. It also allows companies to raise brand awareness to thousands of individuals globally through one good post that earns them a high engagement rate through comments, likes, and shares. Through social media, many companies have managed to reach audiences that they hadn’t been able to reach before the digital age, all with just a little help from an internet marketing company.

An internet marketing company can also offer a significant increase in revenue, as more reach for your campaigns and online platforms mean more potential customers. If you take, for example, Pay Per Click ads, the more people you reach, the more potential for additional sales, ultimately putting more dollars in your pocket. Investing in Pay Per Click offers the ability to gain potential revenue with each person who clicks on your link.

If You Are Not Online, Do You Even Exist?

Since the pandemic first hit, many have taken to the internet to make all sorts of purchases they would previously have made in person. This has highlighted the convenience of online commerce regarding finding what they are looking for and how quickly they can get it. The majority won’t return to in-store shopping. If you look at the amount of daily Amazon users before and after COVID, they have grown considerably within the last two years as companies from all industries closed for lockdown. You don’t need to go to the store nowadays, not even to pick up the groceries because the store now comes to you. Any business, whether big or small, need a presence online. Even those who only cater only to their local area. People use the internet to find things they need, such as restaurants or cafes and even the best blender to buy as most people; type it into Google and boom, everything you need right there in front of your eyes with one search or even in some cases one click. The question isn’t why should you invest in an internet marketing company to build your online presence, but why haven’t you done it already? It is now an essential step in helping new consumers find your business.

Most companies look to the internet to further their reach rather than the traditional marketing avenues such as television and radio advertisements. We live in a busy time. Most people do not have the time (or the patience) to wait to find products through television advertisements during their once favorite shows as many people now have subscriptions to Netflix or Prime and do not bother with live TV as much as they once did. Who even watches commercials these days (looking at my fellow binge-watchers!) This makes advertising much more cost-efficient as you don’t need to pay for the prime timeslots to promote products during live television. Instead, you can reach more people using social media and an innovative internet marketing strategy!


To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.