Why is Website Maintenance Crucial to Online Success?

Feb 20, 2023

Have you recently invested in a new custom website?

Congratulations! Now it’s time to think about what comes next! Your website isn’t something that you can simply publish and then leave to do its thing! You must continue to update your website on a regular basis and stay up to date with the required maintenance. Your website is a lead-generating machine, and just like any other type of machine, it requires maintenance to make sure it continues to operate efficiently. That means not only publishing new content but also making sure you work on maintaining your site security, cleaning up your files, and checking for broken links, among other things. The easiest way to stay on top of these tasks is to use a website agency like bluedress INTERNET MARKETING® to manage your website maintenance on a monthly basis.

Let’s take a look at some of the reasons why appropriate website maintenance is so important to keep your website running smoothly.

1 - Regular Content Updates

Adding new content regularly is one of the most important aspects of maintaining your website. There are a number of reasons for this. Publishing new content gives visitors a reason to come back and spend time on your website. It also ensures that your customers have the latest information about your products and services rather than outdated data. The easiest way to keep a steady flow of new content on your website is via a blog or a news section on your site. A website agency can help to facilitate this for you. Don’t forget new content will also benefit your SEO efforts, as one of the ranking factors on Google is that your site is regularly updated. When you publish new content, you can ensure that it is fully optimized with the latest keywords you are targeting.

2 - Security Check Up

If securing your website is not something that is high on your list of priorities - it should be! In 2021, U.S. financial institutions lost almost $1.2 billion from ransomware attacks. That’s a 200% increase from the previous year before taking into account all of the other types of cyber attacks. It is estimated that in 2023 the worldwide cost of cybercrime could reach over $8 trillion! You may think that only large corporations and famous brand names are targeted by cybercrime, but that isn’t the case. Lots of small businesses are also targeted by hackers on a daily basis. When you choose bluedress INTERNET MARKETING® as your website agency and sign up for our monthly website maintenance program, we will ensure that your site remains safe and secure. This includes removing vulnerabilities, cleaning out junk files, and checking for any irregularities in your website’s backend.

3 - Back It Up!

Another part of effective website maintenance is making sure that you are prepared for all eventualities! It is important to take a backup of your entire website on a regular schedule. Even with routine maintenance, things happen beyond our control. There is a possibility that through a hacking incident, server crash, or some other issue, your site could be lost or damaged. This can be devastating for your brand. However, if you have a recent backup saved, you will be able to restore the website quickly and painlessly without having to start all over again.

4 - New Technology Compatibility Check

One important thing to remember about the internet is that it is constantly evolving. New techniques and technologies are being implemented every few weeks. This means that you must take steps to ensure that your website is compatible with these new technologies. A variety of things could be affected, including mobile functionality, how the site loads in specific browsers, and even search engine visibility. Hiring a website agency to carry out monthly maintenance will allow you to stay on top of these developments and ensure your website remains functional and user-friendly.

5 - Better User Experience

The internet is very competitive. Google indexes between 30 and 50 million web pages, so yours must stand out! With so many websites to choose from, internet users can afford to be picky about where they do their surfing! They will not hang around if your website doesn’t meet their expectations. Common errors like broken links, slow loading times, missing images, spelling errors, and other issues are sure to put visitors off. Hiring an experienced website agency to handle your website maintenance will help to ensure that your website is user-friendly and fully functional for a better user experience.

These are just a few ways having great website maintenance procedures in place can benefit your website and help it perform at a higher level. Talk to a website agency like bluedress INTERNET MARKETING® to learn more about what proper maintenance can do for your website.

To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.