Jul 07, 2022
It’s 2022, and a large portion of business happens at least partially online. If your business does not have a website and an adequately planned internet marketing strategy, you will fall behind your competitors.
Even if you work with clients face to face at a physical location, your website is there selling your services long after you have closed up for the day. However, just publishing a website and forgetting about it is not enough! When it comes to online marketing, you only get out how much you are willing to put in, and that’s where hiring an internet strategy consultant can be so valuable.
Check out why you need to invest in an internet strategy consultant to help manage your website and online presence.
A good SEO strategy is one of the key components of every internet marketing plan. If you are unfamiliar with SEO, it stands for Search Engine Optimization. It is a multi-faceted process of making your website as attractive to search engines as possible so that it shows up high on search results pages. The better your SEO strategy, the higher your website is going to rank. The higher your website ranks, the more people see it and the more customers you will gain. With the proper SEO strategy and keywords, your website can help your business grow organically. SEO can be difficult to master for a beginner, so why not enlist the services of an experienced internet strategy consultant to help you get on the right path?
It’s all very well using SEO to get your website seen by the masses, but how do you make sure those visitors stick around, or better still, become paying customers? Your website provides you with the perfect opportunity to share your story with potential customers. Consumers no longer want to do business with faceless corporations. They demand a more personal experience and more often part with their hard-earned money when a brand aligns closely with their values. For example, a big concern at present is climate change. Using your website to demonstrate the steps that your brand is taking to support the environment will attract environmentally conscious consumers.
Similarly, we are seeing a massive popularity push for brands that openly support social causes and human rights issues. Your website is the ideal vehicle to share your history, mission statement, and values. An internet strategy consultant can work with you to present this information in the best format.
So far, we have talked about the positive impact of your website, but that is not the only way to establish a strong online presence. Social Media is one of the best ways to get your company in front of a wider audience, and it is also another tool that can be used to drive traffic towards your website. When you are producing content for publication on your website, an internet strategy consultant can help you repurpose it as several pieces of content to publish across your social media platforms. For example, a blog post can be used to produce a YouTube video, several tweets, a Facebook graphic, and so much more. This helps create a steady stream of valuable content to keep your online audience engaged with your brand.
Another benefit that can come from investing in your online presence is that you will find it easier to get customers to leave a review. Platforms such as Google and Yelp, or even social media platforms like Facebook, are a great way to collect reviews that will be publicly available to others. Not only does having great online reviews visible help to positively influence other consumers to use your product or service, but it also helps to build your credibility. 90% of consumers will consult online reviews before dealing with a business. You can share your review link with customers, add it as an email signature, or share it on your social media. There are many ways to encourage customers to share their positive experiences with your business.
These are just a handful of the reasons why you might want to consider investing in an internet strategy consultant to help you with your website and overall internet marketing efforts.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.