Apr 16, 2024
50 milliseconds. That's how long it takes a visitor to decide if they will remain on your website! At just one-twentieth of a second, that's barely any time at all to make a first impression. You need to make sure your website offers instant impact to grab their attention. Working with a great website builder in Knoxville, TN, is an excellent place to start, but once you have hooked the visitor's attention, you also need to make sure that your website triggers conversions.
In digital marketing terms, a conversion occurs when your website visitors complete a desired action. Your goals may vary depending on your business model and marketing strategy, but they can include things like making a purchase, filling out a form, signing up for your mailing list, or watching a video. If you determine the percentage of your visitors who complete the desired action, this figure is your website's conversion rate.
Unfortunately, when designing a website that looks aesthetically pleasing, some of the design choices can damage your conversion rate. Let's take a look at some of the design mistakes that could be hurting your conversion rate.
If you want a visitor to perform a specific action when visiting your website, you need to make sure that what they are supposed to do is evident to them. When working with a website builder in Knoxville, TN, make sure you discuss exactly what you want your website to achieve.
When designing your website, consider its primary purpose. It should be visually appealing and functional, but prominent call-to-action buttons should direct visitors to the desired actions. One of the most common reasons for a poor conversion rate is failing to include a clear call-to-action (CTA) or not making it prominent enough. Always consider CTA buttons' size, color, and positioning so they are easy to find and understand.
How fast does your website load? 53% of online shoppers want a page to load in 3 seconds or less; otherwise, they are likely to abandon their cart and move to another website. The same goes for any website, not just e-commerce sites. Internet users have notoriously short attention spans and even less patience! That means it is important that your website loads quickly. While load times can sometimes be influenced by your hosting provider, for the most part, you will want to work with a website builder in Knoxville, TN, to work on optimizing your website to minimize file size and limit the use of heavier elements such as plugins and scripts.
Have you ever come across a website that made you roll your eyes when you saw the cheesy stock images of obviously posed attractive office workers exchanging ideas over a mess of paperwork and graphs? If you opt for low-quality stock images for your website, that could be exactly the reaction you are triggering in your visitors. Free stock images are given away for free because they are lower quality than premium ones. Investing in those better quality images and working with a website builder in Knoxville, TN, to create unique graphics that will engage your visitors rather than turning them off is better!
If you want more conversions, you need to make sure your visitors are not getting lost! Work with a website builder in Knoxville, TN, to develop a navigation menu that is appropriately organized, intuitive to follow, and clickable! Let visitors find the information they need quickly and with as few clicks as possible!
Online visitors hate having their browsing disturbed. Interrupt marketing was incredibly popular back in the day, but in 2024, it's guaranteed to make your visitors leave instantly. Some examples of digital clutter include:
Work with a website builder in Knoxville, TN, to design a fresh and clean website without too much noise! A beautifully designed website with a more minimalistic style and an intuitive user experience is your recipe for conversion rate success!
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To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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