February 02, 2021
Every business owner knows that building up a network of connections is essential if you want to leverage trust with your market. It would help if you grew your audience in order to get your message out there. In the past, your business may have depended on more traditional networking opportunities like mixers and trade shows, but the COVID-19 pandemic has bought these sorts of events on-hold or at least shifted them online. That means the way you build your network also needs to shift. For most people, that is going to mean increasing your internet marketing and social media efforts.
Let’s take a look at some of the ways you can grow your network through internet marketing strategies.
One of the most important points about internet marketing is that quality matters far more than quantity. While having an extensive network may seem like a positive thing, if it is made up of people with little or no interest in your service, it is low in value. It is crucial to think about who you are connecting with. Who is your ideal customer? What are their wants and needs? How can your brand satisfy them? This is something you need to figure out early on in your internet marketing efforts so that you can get your message in front of the right people.
Consumers want more than just an information dump from brands. They want to form a relationship. Make an effort to connect with your audience by responding to comments and messages promptly. Consumers are more untrusting of brands than they ever have been before, and you need to work at earning their business. Work to deliver consumer-centered content that fulfills a need. You can also network with others in your industry to become a more visible presence. Maybe even try some mutual promotion as part of your internet marketing strategy?
It isn’t enough to just gather your audience, you need to keep them interested, and in turn, they are more likely to share your content with others, helping you grow your audience. To achieve this, it is important to have consistent internet marketing. Consistency doesn’t only apply to sticking with the message you want to present but also to make sure you publish content regularly. This helps to project a sense of reliability and credibility. Study your social media analytics and determine when your audience is most active on social media and build a content calendar around it.
In 2021, it is going to be all about cultivating fans for your brand – not followers! Let’s gather loyal customers who will advocate for your brand because they love your products and services. Ask them to share your content or offer feedback. The people who are actively using what you are selling are the best people to help spread the word! Look after your customer, and they will look after you!
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.