Dec 27, 2022
Building a strong online presence for your business is crucial. In today’s world, if you are not online, you may as well not exist! However, if you are unfamiliar with online marketing, it can be challenging to know where to start. It is not enough to have a website. You need a well-researched marketing strategy that will help you to stand head and shoulders above your competitors. Here are some reasons why your business needs an internet strategy consultant.
How well do you know your digital audience? The great thing about online marketing is that it can provide you with a wealth of data about your audience. The more you know about your audience, the better your position is to accommodate their needs. As an internet strategy consultant, we look beyond the basic metrics of age, gender, and geographical location. We want to get to know your customer intimately. Which sites and social media platforms do they hang out at when they are online? What do they interact with? What problems are they looking for a solution to? The answers to these questions and others like them help us produce a comprehensive strategy that speaks directly to your target audience.
What is it about your specific business that makes it special? With so much competition on the internet, there needs to be something that makes you stand out. What are you offering your customers that nobody else is? Working with an internet strategy consultant, we will help you create a powerful online value proposition that will get the attention of your target market, showing them why you are the one they should choose instead of your rivals.
One of the main reasons business owners fail when attempting online marketing is that they need to understand the ins and outs of all the different pieces of the puzzle. When you work with an internet strategy consultant like bluedress INTERNET MARKETING®, you get access to a team of experts. From graphic design and video animation to web coding and content creation, each team member is at the top of their respective field. When brought together, the result is online machines that generate leads!
A considerable part of a successful online marketing campaign is hitting the right note with your content. However, creating a consistent flow of fresh and relevant content that your audience will find entertaining and educational can take time and effort. With the help of an internet strategy consultant, you can work out what type of content your target audience is most likely to respond favorably to. This includes a wide variety of enhanced media pieces such as 3D parallax animation, dynamic video shorts, blog content, email marketing, and layered digital graphics. This not only helps you to connect with your audience but also helps them to learn more about you and your product.
One of the measures of a successful online marketing plan is getting your business on the first page of Google Search for your target keywords. When you boil internet marketing down to a straightforward concept, the goal is to get noticed! With almost 2 billion websites currently online, you need to work hard to get seen! That means getting on page one of Google! You may ask yourself, ‘Why is that such a big deal?’ The answer is simple. Only 0.44% of internet users will go to the second page of search results! Not only that, but the first result on the page gets 42% of the traffic! The amount of traffic reduces the further down the page your link is. Ideally, you want to aim for the top 3 results on page one for maximum exposure. Working with an internet strategy consultant can help you achieve this.
In the early days of internet marketing, the one thing everyone was focused on was building a website. Many businesses had someone create a basic site and leave it alone to do its job. There is one glaring error in this approach! Websites need constant attention! The internet has changed dramatically over the years, and your website can go out of style very quickly. In today’s online arena, websites must multitask. Consumers expect a personalized experience and unique interactive features when they visit a website! It needs engaging content, clear messaging, and a strong call to action. There is a genuine possibility that your website is working against you rather than for you if it isn't kept up-to-date with the latest shifts in digital marketing. An internet strategy consultant can help you to revise your website for modern internet users, turning it into a powerful lead-generation machine!
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.