Nov 1, 2023
As we enter the final months of 2023, it's a great time to start looking ahead to how you will market your business online in 2024. SEO is not something you just do and then leave it alone! It is constantly changing, evolving, and incorporating new techniques as the focus of internet users changes. That's why working with an SEO company in Knoxville is so valuable, as they can help you not only stay on top of the latest SEO techniques and changes but also look to the future and make plans for what comes next. With that in mind, let's look at a few considerations you need to consider regarding SEO content as we look ahead to 2024.
Despite the many emerging platforms driving online content, such as TikTok and Instagram Reels, at the end of the day, Google is still King! As you develop your content strategy for 2024 and beyond, by all means, consider the more dynamic content that performs well on TikTok and the like, but always make sure you send the correct signals to big daddy Google! An SEO company in Knoxville can help you develop a well-rounded content calendar that will help you satisfy Google and your audience, but a great starting point is to E-E-A-T!
E-E-A-T stands for Experience, Expertise, Authority & Trustworthiness. It is a set of guidelines set out by Google that covers what the Google algorithm looks for in content and also reflects the needs of your website visitors. In short - E-E-A-T is designed to rate the quality of your content. It is important to keep these guidelines in mind whenever you are creating content. An SEO company in Knoxville can help you to achieve this, but let's summarize what each letter stands for so you have some idea of what to aim for.
Once you and your SEO company in Knoxville have used the E-E-A-T guidelines to determine which topics you are in a position to cover, the next step is deciding how to approach that! What type of content will your visitors engage with? It is no longer a case of producing a blog post for each topic; modern internet users are engaging with a variety of different media types in addition to long-form content, including videos, infographics, and short-form videos like Reels and TikTok. Certain types of content lend themselves better to specific topics. For example, if you are deep-diving into an important topic, then a long-form blog is the way to go. Still, you should include other media, including infographics and video content, to help make the message more engaging. On the other hand, for a 'how to' piece of content, you might find a short video is the better option. Explore what your audience wants and where they go when they want to find it!
It can be tempting to create a single piece of content and share it across every platform you can access. However, any SEO company in Knoxville will tell you this is not always a good strategy. Each platform has its own unique audience and algorithm. If you want content to succeed across them all, you must ensure it feels native to each platform. For example, TikTok audiences expect a short-form vertical video with a more dynamic style, while an Instagram post is 1:1 Square with more focus on the visual than the caption. Treat each platform not as a distribution pipeline but as a unique stage on which to present your brand.
As you work with your SEO company in Knoxville, you will learn that the most successful SEO content strategies look ahead to the future. The online community is constantly growing and evolving, so if you are not growing with it, you and your business are going to be left behind. The content strategy you develop needs to be flexible enough to accommodate future changes, allowing you to pivot without starting again from scratch. However, you must also remember the human element! Your content needs to satisfy your human audience, not just the Google algorithm.
These are just a few of the things you and your SEO company in Knoxville can do to make sure your content is optimized for SEO success as we move into 2024. If you need to talk more about your internet marketing strategy, why not contact us at 865-378-7711 for a consultation?
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.